Max Feinblatt

I am the Senior Manager of Social Media for Pennant Digital, a small and wonderful agency that provides audience development solutions to brands across entertainment, lifestyle, science, and other spaces. The largest profile my work has gone towards is SPIN's Instagram account, which I helped grow from 200K to 500K followers while nearly doubling their engagement metrics in just over 10 months. Fifteen months after I've started on the account, we're now up to 630K followers and counting. (Post examples to come below soon.)

 

Prior to Pennant, my day (and night) job was MLB social media. Between 2016 and 2022, I had my hand in many of Major League Baseball's and its teams' accounts, ideating & producing content and writing & editing copy for @MLB Instagram (9.4M followers at the time), running the show for MLB Twitter (10.6M followers) and boutique accounts like @MLBGifs (272K followers), live-Tweeting games for the New York Yankees (3.5M followers) and Toronto Blue Jays (2.3M followers), and so much more.

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I am very well-versed in Facebook, where I oversaw MLB's main account (8.8M followers in November 2022, up from 6.9M followers in February 2019 when I truly started co-managing the page), 30 Highlight Pages (2.5M followers) and 30 Groups (438K members). Additionally, I oversaw our live-streaming efforts from both MLB and its 30 clubs across Facebook, YouTube and Twitter.

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I've also created Seinfeld Texts, a modern-day re-imagining of the dialogue of Seinfeld repurposed as text messages, since in today's world, Jerry, George, Elaine and Kramer would never just pop in on each other - they would text! (Ok, Kramer still probably would.) You can find the account on Instagram and Facebook, and while life has gotten in the way of making it more prolific than it is (it reached several thousand followers at one point), I do have more screenshots ready to go!

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Below are posts, comments and replies of mine or about my work. I wrote and edited copy and often used Adobe Photoshop and Premiere Pro to create or enhance the content before I hit publish. Click around!